Music Videos; A brief analysis
Music video's are typically created to add further entertainment value to music released by artists. They could be considered "Bonus Content", a little extra for the fans of said artists and a means for the artists to further perpetuate a star image for themselves and show off a little; at least that was the case before the success of the internet 2.0 and such video hosting sites as you tube where music videos now present the opportunity to become social forums for fans of not only that artist, but fans of the music video's respective genre to converse and interact with each other in what can only be described as "seriously insightful philosophical debates" and in some rare cases the creators of the music themselves will even interact with their fans adding to the layer of Audience-Producer interaction.
A music video as a media product is simply an often artistic video put to a song or piece of music, a good one would be one that has a similar theme to the genre of music while complimenting the track being played and promoting and portraying an image associated with the artist that produced the music. The images and clips in the video should move in time with the music and preferably follow one of Goodwin's conventions of music videos to guarantee a preferable reception by the main stream audience, eg. Either following a basic narrative where a story is unveiled usually relating to the music its self, sometimes the story will be totally disjointed from the theme and lyrics of the actual music but will appear to work well along side it and others the video may be entirely conceptual and just made to work in time with the pace of the music.
A music video as a media product is simply an often artistic video put to a song or piece of music, a good one would be one that has a similar theme to the genre of music while complimenting the track being played and promoting and portraying an image associated with the artist that produced the music. The images and clips in the video should move in time with the music and preferably follow one of Goodwin's conventions of music videos to guarantee a preferable reception by the main stream audience, eg. Either following a basic narrative where a story is unveiled usually relating to the music its self, sometimes the story will be totally disjointed from the theme and lyrics of the actual music but will appear to work well along side it and others the video may be entirely conceptual and just made to work in time with the pace of the music.
In conclusion a music video is a media product like any other, only with the sole purpose to promote the song it's being played with and often to make representations and re-enforce a star image of the artist that produced the music.
