17 January 2013

Digipack:Lyrics Booklet

This is a Folding lyrics booklet that would be placed inside the Digipak, It would have 3 double sided panels and fold in a Zig-Zag. 
It contains lyrics for the "most popular" songs on the album, and a QR code on the back that can be scanned to go to the website (This could also made to be used to enter some kind of competition if we wanted) and there are 3 links to social media platforms that the weeknd is active on. Again to promote further products and to give fans a sense of engagement and interactivity.
The front cover is the same as the front cover for the CD, and the poster and all other related media.