This secondary research was gathered from YouTube and also
twitter which is a major social networking website. Twitter is an ideal tool
which artist such as the weeknd would take advantage of as it connects fans
with artist directly; it is also a major promoting tool. Much like tumbrl,
twitter also attracts many fans that create fan accounts for the artist in
particular. This contributes to the success and recognition of the artist as
the fans promote the artist, whether it is them promoting the artist’s music or
other merchandise the artist invests in.
